Stern Program for Undergraduate Research

Research ID: RS000027
Research Title: Testing the Effects of Multi-tasking on ad recall
Description: A student team would be required to develop a controlled experiment to test the effects of multi-tasking on ad recall. This requires measuring ad recallfor several brands when full attention is required vs. simultaneous TV viewing and computer usage.

Although not required we will seek corporate sponsorship from the following: Nielsen, McCann-Erickson, ESPN, CBS.:
Relevant Areas of Study: Marketing
Pre-requisites: Intro to Marketing. Ad Management would be desirable but not required.
Start Semester: Spring 2013
Credits Per Semester: 1.0
Faculty Member: Henry Assael (
Department Affilation: N/A
Contact: Henry Assael (
Expired On: 02-15-2013