Stern Program for Undergraduate Research

Research ID: RS000028
Research Title: Test the incremental effects of exposure to a seconed screen on ad recall.
Description: A student team would be required to develop and implement an experiment to determine the incremental benefits on ad recall of exposure to a second screen vs exposure to a single screen. The design should test sequentially (1) a TV to Web cvonnectiona (2) a Web to Tv connection (3) TV alone and (4) Web alone.

Although not required, corporate sponsorship will be sought from: Nielsen, McCannErickson, Google, ESPN and CBS.
Relevant Areas of Study: Marketing
Pre-requisites: Intro to Marketing. Ade Management would be desirable although not required.
Start Semester: Spring 2013
Credits Per Semester: 1.0
Faculty Member: Henry Assael (
Department Affilation: N/A
Contact: Henry Assael (
Expired On: 01-04-2013