Stern Program for Undergraduate Research

Closed On: 01-02-2013
Research ID: RS000029
Research Title: Test the incremental effects of a visual-textual web connection on ad recall
Description: A stsudent team would be required to develop a resesarch design to test the effects of exposure to visual and textual Web ads vs. visual and textual alone on ad recall. This would require a design that would expose respondents to (1) Steaming ads on the Web with print (e.g. a brand's Facebook page), (2) streaming ads only (3) print only.

Although not required, corporate sponsorship would be sought fromn the following: Nielsen, McCann-Erickson, Google, ESPN, CBS.
Relevant Areas of Study: Marketing
Pre-requisites: Intro to Marketing. Ad Management would be desirable although not required
Start Semester: Spring 2013
Credits Per Semester: 1.0
Faculty Member: Henry Assael (
Department Affilation: N/A
Contact: Henry Assael (
Expired On: 02-15-2013